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RE: DECENTRALIZED BLOCKCHAINS NEED CENTRALIZED PROMOTION. It is ironic!
I think that the problem HAS been solved by Steem.
Posters on steem are incentivized to build a base of followers who will vote up their posts. We begin to see now influential people (for instance Jeff Berwick) are starting to post on steemit.com and then actively promote steem to their followers for the personal benefit of more upvoters and increasing the worth of their stake.
Current steem holders are incentivized to upvote the initial post of those deemed influential in order to incentivize them to bring over their followers.
No centralized marketing necessary.
To be honest, I didn't even consider that aspect. I think you may be right! That's how we're different.
Now everyone go out, find some influential people, and other celebrities, and get them on steem. :)