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RE: Turning Rage Into The Soothing STEEM Now Blowing Out My BUTT as I Mince My Words for You, The Reader of This
One of the main reasons why I signed up the moment I heard about this place was because of the fact there's no middleman. People like me, digital artists; if I was produce an image, then sell it as a poster in a retail environment, I'd get the smallest cut per unit, and it would be tiny. I explored other avenues, they all sucked, came here, got noticed, proved there's a demand, used simply being friendly and funny as my marketing... boom. I blew up. Enter the middleman, everything goes to shit.
Yeah, so I played middleman as an owner of two small weekly newspapers for roughly 15 years. In our case, our markets were so small and businesses so few that the ones that actually did advertise looked on it as a form of goodwill, rather than anything they might get from it. I'm afraid they were right, given our demographics: small bedroom communities with people working, and thus largely shopping, elsewhere.
I also got a degree a couple of years go in Social Media Marketing. If companies are smart, they'll do that in house and use social media to drive all aspects of their business, from customer service to product development crowdsourcing. But they don't. At any rate, people are less inclined to look at a static ad and go, "Dude, I've got to have that!" than they are to watch an influencer on YouTube unbox and test drive/review whatever it is.
If Amazon, not that they need to blow up any further, truly wanted to blow up further, to the point of domination of the entire galaxy, all they really need to do is add a social component to their site (not just one way reviews and testimonials), and it would become virtually unstoppable. They've got the consumers. They've got the authors and other creators/companies selling their wares. Let them talk to one another.
On STEEM. :)
Now just imagine how that business model would fall apart if they were buying positive reviews and votes out in the open like they do here. BOOM! Kiss those billions goodbye.