It is really frustrating to see this happen, time and again, with every good concept out there. Marketing, in the broadest sense of the word, has been ruining the true value of the Internet as a place for people to exchange ideas and educate themselves, ever since the first Internet bubble. The large majority is only interested in a concept because of the monetisation potential, and bots and toe-curling, cringeworthy content are a direct result of that. I'm afraid it will get worse, let's just wait for the first ones to figure out how to get really good blog statistics and the AdSense clone will soon follow.