I'd be less concerned about people voting on factually inaccurate content, then getting the correct communication out there.

Maybe if factually inaccurate perceptions (that many people have) made it to the trending page, there would be more of a concerted effort sort out some communication and marketing.

It cannot be under-estimated how little people understand how STEEM works today (myself included!)...

Keeping the Whitepaper up-to-date would be a good starting point.