Good insight.

Right now, Steemit is presented as a monolithic mish-mash of content that is quite unappealing to the average social media user.

Potential ways forward could be:

• showcase 'everyday' categories in the main menu (e.g. funnies, sport, news etc) and have whale accounts patronise these categories to keep them 'alive' with content (I made a post on this a couple of months back)
• give people the ability to create 'Curated Lists of content. (E.g. I could create a list of "Nanzo's funny" and add posts to my list, people can then follow that list. The top followed lists can then be showcased in the main menu).
• if Steemit is about socialising with like-minded people, then being about to create (public) groups in which people can join & post whatever they please relating to that group. For example, someone could create the "22 pushup challenge" group. People will then feel comfortable posting short videos of them doing press-ups or content relating to that.
• if we want it to be able following friends and family, then having profiles, ability to post quick update etc., would be the way to go.

These are just ideas on the fly. My point is there are many directions to go to make Steemit more social. However there needs to be a move away from "all content" views (e.g. 'new', 'hot', 'trending') towards smaller niches catering for different tastes.