Scientists: it DiCaprio has attracted a lot of attention to climate change than the Earth Day

US scientists in the study concluded that in the modern world in order to attract attention to the problem of climate change on the planet - it must and can speak not only scientists, but also the people who will listen to the opinion of the population of planet Earth. John Ayers and his colleagues at the University of California at San Diego analyzed the reaction of the media (using the Bloomberg terminal), Twitter users and the estimated number of searches on Google after the speech of the American actor Leonardo DiCaprio at the ceremony "Oscar" in 2016 about the problems of climate change , shares of Earth Day -2015 and Conference in Paris climate. The study is published in the journal PlosOne.

Scientists have developed a model of how to be the topic covered in the media and how active users of social networks would be involved if DiCaprio did not utter speech that is "standard" level of attention to the problem. "It turned out that on the day when DiCaprio speech, the number of tweets about climate change or global warming was greater by 636% than we expected", - reported the study authors. After DiCaprio speech at the award ceremony "Oscar" mention of environmental issues on Twitter met five times more likely compared with Earth Day, and three times more likely than the Conference in Paris.

Searches by Google, related to climate change or global warming, reached the third largest value among all the requests. The researchers concluded that about environmental issues must speak not only scientists. "The scientific community needs to adapt to changing ways of communication of the XXI century and to be ready when the opportunity arises to win over those who can make a difference", - summed up their work the researchers.