SIGLO | A protocol built on the Ethereal blockade

SIGLO: New Blockchain Protocol Aims to Empower Digital Inclusion and Finance in Emerging Markets

We are pleased to announce the launch of the Siglo Protocol built on the Ethereal blockade that will be used to facilitate free access to cellular connectivity for prepaid customers in emerging markets. Starting in Latin America, we connect the airtime sponsorship with smartphone subscribers and create a decentralized mobile network backed by value transfers between users, providers and brands.

Smartphone penetration is growing at an impressive rate but while more and more people have smartphones in their pockets, high data and connectivity costs make it almost impossible for most of the world to have consistent access to the network.

Siglo Protocol

In emerging markets, increased access to cellular connectivity is undeniably creating new economic opportunities. We look forward to empower smartphone users in this market by removing barriers that previously prevented them from participating in the digital economy.

Siglo will also offer scalable brand solutions to connect with customers in some of the fastest growing markets in the world. The transactional benefits of ecosystems from unchanged and auditable textbooks on the Ethereum block, including brand transactions, user transactions and user-to-user transactions . By tokenizing mobile airtime access, Siglo will be able to facilitate increased uninterrupted user access to the network through the creation of a decentralized mobile network.

Background

We built Siglo for the success of our Pig.gi Android app, which has been used by more than one million smartphone owners in Mexico and Colombia to access the internet, adding a block layer above the previously established data chain point, called Piggy .gi coins More of 65% of these users are not labeled. Launched in 2016, Pig.gi has generated over one billion impressions for its brand partners, the brand has received over 1 million consumer opinions, and we have distributed 45 million Pig.gi coins to users. We have collected a lot of new data that maps the customer's journey from the initial discovery to the final transaction.

Solve the problem

In the Mexican market, 61% of adults do not have bank accounts and by 2016. In Latin America, 85% of smartphone connections are paid in advance. For this user, 500MB earnings require between 8 to 40 hours of work, based on average wages and fees top-ups in Mexico and Brazil. Getting top-ups for cellular connectivity requires a trip to a supermarket, gas station or small roadside shops. By using the Pig.gi app, this user can get airtime toptime during their trip, at home, or whenever their schedule allows them to interact with the app - giving them the ability to connect more than ever.

Siglo Token

To provide top-ups in scale, Siglo tokens will be launched as the first token that allows providers and brands to provide consumers directly with cellular connectivity in return for engagement. We hope that the Siglo token generation will measure platform expansion that will provide benchmark access to airtime and expand ecosystems in new and future markets. As the user grows, our data set becomes stronger and data demand rises.

Siglo's value proposition is unique because it is launched into a market where significant loyalty and participation has been achieved through the existing Pig.gi user base of 1.2 million users in Mexico and Colombia.

The token economic challenge is to balance the volatility of a free-floating token with the need for a currency facing stable users in a market where advertising costs and mobile credit costs vary. The issue will be discussed in two levels:

Siglo tokens that allow exchange rates in Siglo applications, for example between Pig.gi apps and other Siglo apps

off-chain chain connectivity that matches the price of local market products, such as Pig.gi coins granted to users when they interact with content and brands.

While currently, the Siglo protocol will be used in Pig.gi apps with Pig.gi coins, in the future, this could be gift coins or points distributed in different markets with tariffs that are a function of mobile airtime costs, advertising costs, and value local fiat currency.

The value of these off-chain chains varies between markets and applications, but remains at the cost of local products. To purchase products and top-ups from local carriers, users can exchange their data coins. In stage 2, users can also purchase Siglo tokens with their coins to exchange them on third party exchanges for other tokens or between different Siglo apps in the future - we aim to build exchange exchanges between protocol and peer to peer transfers. .

Although Siglo token prices in the open market fluctuate, local top-up prices in Pig.gi coins remain stable. It is desirable for transactions by users, especially in emerging markets, where it has no understanding of the financial dynamics.

Look forward to the announcement of the official announcement and see one pager for further technical details. If you want to see full whitepaper, [email protected].

TEAM

Currently, there are 14 full time individuals from 6 countries between the Siglo and Pig.gi teams. This includes a technical development team, commercial and sales, campaign management, an editor producing content for Pig.gi, and marketing.

Joel and Isaac Phillips are brothers and co-founders of Pig.gi and Siglo. They have visited over 50 countries, mostly emerging markets with prepaid connectivity. They have spent the last 3 years living and running a company with operations based in Mexico City. It was important to go beyond theory and be on the ground in an emerging market to understand how users live, think, connect, and consume internet. At the same time, working with providers, brands, and even mom & pop stores in emerging markets is vastly dif-ferent than in the highly developed ones.

For more information:

Website: https://siglo.com/
Instagram: https://www.instagram.com/siglo.coin/
twiter: https://twitter.com/SigloCoin
telegram: https://t.me/Siglo
Facebook: https://www.facebook.com/SigloCoin/

Author: langit atas
Profile: https://bitcointalk.org/index.php?action=profile;u=1511699
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