NOIZ - P2P ad networks decentralized

langitatas (29)in #steemit • 6 years ago

NOIZ IN ONE MINUTE

NOIZ is a decentralized ad network aimed at providing ad control back to the community, while eliminating fraud, encouraging engagement and including social impact organizations. NOIZ can be classified into the following sections:

Cognitive Banner for Better Engagement

Artificial intelligence banner (AI) banner ads, known as Nikola, result in 30x more engagement between consumers and give advertisers direct access to this engagement. Advertising interactions are recorded on the blockchain for transparency.

Ad Exchange P2P:

Advertisers and publishers can connect directly and buy / sell ad inventory through platforms. The NOIZ community sets the standard for quality content by opting against advertisers with bad business ethics, or publishers involved in plagiarism or fake news.

Airdrop Purse and Automatic Rewards

NOIZ allows advertisers to interpret token to consumers for product discounts (coupons), loyalty (reward points) or just to engage with banner ads. The NOIZ wallet allows users to collect crypto coupons and reward points, which can be redeemed through NOIZ's offer or partner company.

Permitted Privacy Protection

NOIZ gives users full control over their personal data. By design, it can not be controlled by NOIZ in any form or form. Furthermore, users get compensated in NOIZ tokens to share their data with advertisers and publishers they trust.

DIVING IN NOIZ

What is Spambot?

Spambots are the largest source of ad scams today. See how spambots work and destroy the advertising industry, lower ROI and engagement in the current setup. Spambots is a scam that is now greater than ATM fraud or theft and generates a loss of more than $ 19B USD worldwide, making it the largest kind of financial crime on the internet.

What is Cognitive Ad?

Ever seen an ad in a sci-fi movie that talks back and interacts with the user? These are called Cognitive Ads that allow users to engage directly with brands or products and speed up the decision-making process. We have temporarily tested this ad with our clients, resulting in up to 36% engagement in which a normal banner delivers 0.40% on average. Check out the video below that covers Cognitive ads in detail.

The economic token is explained

This video explains how the NOIZ token will be used across the NOIZ Ad network and how Advertisers, Publishers, Users, and NGOs will play a role in this ecosystem.

PROTOTYPE

The NOIZ team has been working on this project for over 2 years now and finally has several prototypes to share. Feel free to checkout 3 different prototypes, running on different development threads, led by 3 separate teams that allow.

Cognitive Banners
NOIZ cognitive ads use 3 forms of AI for two purposes. The first goal is to increase consumer engagement. The second goal is to filter fraud and spam data. As a result, advertisers will receive a much higher ROI.
Testnet Blockchain
We are building a testnet that incorporates Ethereum Blockchain (to support P2P Ad contracts) and HyperLedger, which will record intended transactions on the blockchain, in accordance with the token economy described here.
Dashboards and Wallets
NOIZ will have 3 unique dashboards. One will be specific to the advertiser; the second for publishers and the third for social impact organizations. Consumers, advertisers, publishers, and social impact organizations will all use NOIZ wallets to track, use and exchange their NOIZ tokens.

WHY NOIZ

We use AI and Blockchain to fight banner blindness, increase transparency and create trust between advertisers, publishers, and users. This eliminates fraudulent advertising and scam bots, which lowers advertising costs and increases revenue for publishers.

Select Advertisers, Users, or Publishers to view specific issues, solutions, and results.

Advertiser

Problem
Inefficient advertising spend
Low engagement and brand loyalty
Lack of confidence in publishers & ad networks
Solution
A safe, transparent blockchain book
Cognitive ad templates for various industries
NOIZ token incentive engagement
Results
A valid user data on a secure system that can not be pumped by bot traffic.
Save time and money creating ads.
Prizes lead to higher engagement and motivate users to redeem tokens.

Users

Problems
Bombing ads at an uncomfortable time
Inappropriate targeting, irrelevant ads
There is no incentive to click or even see an ad
Solution
AI monitors user ads preferences
Interactive ads
NOIZ token incentives
Results
Unwanted ads are limited, improving the user experience
Accurate targeting
Users are rewarded for sharing their data

Publisher

Problems
Lack of transparency
Difficulty retaining advertisers
ROI is not accurate
Solution
Blockchain platform is transparent
Accurate marketing data
Cognitive ads that prevent fraudulent traffic
Results
Filter the traffic bot for the original report
Provide advertisers with valid and immediate user data
Decentralized networks lower the cost of each ad

HOW TOKENOMICS WE WORK?

NOIZ

The NOIZ platform is a digital advertising exchange - an intermediary between advertisers and publishers. NOIZ is also a token name that provides incentives for user engagement and is distributed among advertisers, publishers and charities other than users.

Nikola

Nikola is a friendly AI bot behind cognitive ads, collecting, authenticating, and sorting user data. Nikola uses AI hybrid system; one form of AI to filter out spam-bot and other similar user actions to integrate with NLP technology to improve cognitive ad conversations.

The Charity Foundation

NOIZ networks, advertisers, publishers, and users can directly donate to the charities they choose. When a user redeems a coupon, their token will go to a charity rather than return to the advertiser or publisher.

Advertiser

Advertisers pay digital advertising costs to receive NOIZ tokens, which are then used to pay for ad creation, ad space, and user engagement. To increase user engagement, advertisers have the option to offer coupons. When a user redeems a coupon, the user's tokens will enter the charity.

Publisher

Publishers are rich media sites with high traffic volume. They accept NOIZ tokens in exchange for their advertising space. Publishers may exchange, store, donate, or use their token. In the case of its use, the publisher pays the token to the user in return for user data. Publishers may also receive tokens from users in exchange for coupons on services, such as subscription fees.

Users

The user is the person who viewed the cognitive ad on the publisher's site. The user receives NOIZ tokens by engaging with cognitive advertising. Any portion of the data, or intent, provided by the user is sent to the advertiser. Users can specify what personal information - age, gender, location - sent to advertisers and publishers. Users can exchange, store, donate, or redeem their tokens.

TEAM AND PARTNERS