Dench Music

Dench Music is a Dutch full-service music production company that produces music and music videos, recruits and manages talents, and provides a complete range of musical production and distribution tools for the domestic and international markets. Their ICO is intended to fund the expansion of their non-profit music video production.

Looking to raise the hard cap of around $ 40.8 million with their ICO, this is what we think about their whitepapers:

Dench Music aims to implement a system that changes the way songs are made using Blockchain, as well as global networks, personal contacts with famous artists, and new talent.

Problems in the Music Industry

The issue of Dench Music seen in the music industry is that it is closed and not open to the general public. For artists, raising funds from partners or investors can be a difficult task, and signing an agreement to bring their music to radio and Spotify. However, Dench Music believes that blockchain can change all this by giving more access.

How Dench Music Aims to Solve It

With blockchain, Dench Music claims their business model will benefit both young talent and ICO Investors while cutting the middleman instead of directly working with the artist. The example they gave was the project they worked with artist Chris Brown, which they installed with a DJ, and then produced a music video. In addition, they also plan to prepare distribution campaigns, including:

Determine audio and video streaming channels.
Outline a marketing strategy to promote artists and songs.
Securing distribution of rights by registering songs with Performing Rights
Determine the release date, activate the strategy, and work to create hype before release.
The video is then released on the selected channel release date.

Regarding their budget, the ICO hopes to dedicate a $ 584,225 soft cap to their Chris Brown project, which they noted is in the range for the typical stature music video.

Income Flow
Dench Music lists their income streams to include:

Pay Per View / Flow Revenue: These are revenue from sites like YouTube and Spotify.

• Download Revenue: Place songs on iTunes and similar sites to buy.
• Booking and Performance: Order artists for performances.
• Conducting Rights Organizations: The PRO ensures that music rights owners are paid every time their music is played on the radio, in clubs, etc.
• Platform Revenue: Dench Music will host events, launch parties, VIP parties, meet and greet, and sell video prop hosts, attend photo shoots, backstage passes, and cameo appearances. All this will be obtained with the MIC Token, tokens available on their ICO.

Blockchain integration

The mission for Dench Music is to enable decentralized transaction exchanges between platforms and token holders. They view this as a much safer and safer way to transact in general ledgers, and reduce costs. Dench Music also hopes to make a smart contract that automatically pays the artist.

Our mission

Overall, the Dench Music whitepaper leaves many questions, because there is not much going into technical details about how the project will work. In addition, there is a laundry list of other issues with this project, including:

• There are no specific specifications about the income model; the project fails to mention in what method (such as the percentage) Dench Music or the artist who will take over. In addition, it is not clear whether fans invest in Dench Music as a whole, individual artists, or songs.
  There are no details about how multi-sided markets will work; while they mention that fans can 'invest' in artists / songs, white books do not specify how they can invest, why they want, or how many returns they expect to see from your average song. Seeing a road map about how this product works will be very helpful.
• Lack of decentralization; Dench Music notes that they will control the distribution strategy, which mostly only gives users the ability to invest in Dench Music with their MIC Tokens, as well as buy Dench Music products or services, such as events and property sales. In short, this is seen as more or less investment in it as a company.
• less scalability; In addition to mentioning the proposed video with Chris Brown, the Dench Music model basically relies on who is responsible for bringing in artists for music videos. Even though they have stellar strength in former MTV Host Adam Curry, this is still a sublime bet, because your passive income expects returns from the percentage of revenue the streaming platform chooses by one entity. Plus, even if they get artists to approve videos, there are many factors that can kill a project (IE, copyright issues, artists don't show up, bad planning, loss of recordings, etc.) Where Dench Music doesn't make mention of what happened in the situation that.
• Reliability of external factors; In order for Dench Music to be successful, it also relies on business decisions made by streaming platforms such as YouTube. For example, if an artist signs a contract with a record label that negotiates an exclusive partnership with YouTube that cuts the artist who pays half, there is little Dench Music can do, which unfortunately means investors also have to take the loss. Indeed, many of these risks are the same as you experience as a producer for music videos, only with Dench Music as an intermediary.

Dench Music is a project where the value comes from investing in his team, as well as the first proposed project with Chris Brown. Although Adam Curry may have the influence to present a consistent line of artists, DJs and music videos, Dench Music does not need blockchain to solve it, because this is not a truly decentralized project. After all, if Curry decides the day after the token sale he is bored with the project and wants to leave, what's left for Dench Music to stand up?

Overall, this is a project that relies heavily on the success of the team in bringing in artists, negotiating payment structures with them, producing jobs, preparing distribution, and then giving ROI to their token holders, some of whom might consider it noble. long term bet.

Website: https://denchmusic.io/
White Paper: https://denchmusic.io/wp-content/uploads/2018/05/Dench-Music-ICO-Whitepaper.pdf
ANN Thread: https://bitcointalk.org/index.php?topic=4177212.0
Telegram: https://t.me/denchmusicico2018
Facebook: https://www.facebook.com/denchmusic
Twitter: https://twitter.com/denchmusic

By: langit atas
MEW: 0xcfaDeD6afA3F119883Cbe73fdc466e4b2A875E80