5 Ways to Promote Your Next Blog Post

5 Ways to Promote Your Next Blog Post

https://youtu.be/rbUQ2pqGxC4

 Every blog post takes up so much time, expertise, and research. You want  as many eyes on it as possible so you feel like you helped someone,  right? But there you sit after a couple tweets, refreshing your  analytics and not seeing much.
As much time as you spend creating,  you need to spend MUCH more time promoting. And I don't mean sending the  link to your network every hour on the hour. Today's video features 5  ways that you can promote your blog post, further than just the typical  status update.

Strategy #1: Social Networks
Obviously this  is the first place we turn to share our latest work, right? And with  good reason. You're building relationships here so you want those same  awesome people to engage with your content. Be sure to get creative with  how you present the post, especially if you intend to share it multiple  times during a promotional phase. You need more than the headline to  entice people. Quotes, quick tips, and questions that are answered  within the content are great little teasers for getting someone to click  your link.

Strategy #2: Linkedin Answers
Linkedin has a  lot of advantages as you're sharing your content. First off because it  is a professional atmosphere where people are looking for expertise. But  also because of the different avenues within the network that offer a  personal way to promote. Linkedin Answers is fantastic for this. People  are asking questions here all. the. TIME! Check out the different niche  areas to see where you might be of assistance, especially if something  relates to what you just wrote about. Note: Don't just give you link  when you answer a question. You should always answer the question within  the forum and then let the author know you have more information within  your latest blog post. Transparency is important when you're promoting  in a more social way.

Strategy #3: Wisestamp Email Signatures
Wisestamp  is one of my favorite Google Chrome extensions because it automatically  loads my signature the way I've created it with their platform which  allows for lots of options like social buttons, latest tweets, and best  of all, latest blog posts.

Strategy #4: Commenting on Other Content
I  like to search for content that is similar to mine to see if there is a  conversation that I can chime in on that might be relevant to the posts  I recentely created. I'm not going to just paste the link because  that's bad etiquette. But if there is something I can help with, similar  to Linkedin Answers, and then point to more info on my site. Awesome.  What's even better is if the blog is using a plugin called CommentLuv,  which is basically a way to pay back the people who took the time to  comment on your blog by automatically loading their latest blog post.  That way, you don't have to over promote at all. You can just let your  awesome comment stand with the author's feature of your link below it.  Super stealth.

Strategy #5: Tap into your Network
If  you've been helpful to other people over a period of time in your social  networks or even just your professional network, tap into that group  and ask them to share your content with someone they think would benefit  from it. Usually they're happy to help and know someone who could use  the information.

Bonus Strategy: Guest Post Linking
If you  have some more time, you can take the opportunity to guest post for  another site about an extension of a topic you recently wrote about. Let  the content stand entirely on its own as a helpful resource and  information, but if there's a way to mention the post you published on  your own blog that is actually within context and helpful to the reader  to learn more then get it in there. Approve anything you do in your  guest post with the host blogger, but as long as you're not over-linking  to your site they are usually fine with it. Just depends on their  guidelines.

How do you promote your blog post?