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RE: Steemit is yet another social community which helps you increase your popularity but...
The main reason I joined was cash. However, now that I've started using it, I've changed my reasoning. Now, I get to read all kinds of cool content. If I like it, I can comment on it, upvote it and someone gets a few bucks kicked their way and I get a couple of bucks myself.
It is a good practice to reward someone if he/she truly deserves it and also be rewarded for expressing your appreciation on content that you find really interesting.