Gonna be a but of devils advocate here:

The thing about non-techie non-crypto people is that they have a million questions about how it works without the framework to understand it quickly, so I think that turns so many away. That's been my experience, even while handholding new people, they don't get it, and don't stick around.

You need to cast a huge net to get enough people who will actually try it out, and of those who try, the smaller percentage that stay..and of the percentage that stay, the ones that keep producing consistently and NOT cashing out every time. I think most cash out, because there aren't many reasons to stay in Steem/SBD right now, especially if you don't understand SP