The fact that anyone from YouTube, Instagram, and Reddit can just add this into the mix of what they are already doing and earn more money is huge on its own and that's just a tiny piece of the pie. Any content creator, marketing entity, service provider, forum, blog, the list goes on... benefit from steem mix that with more steem power equaling more voting power I would call that endless potential!
agreed, they are building a community where every one can earn by contributing and promoting good content by upvoting thus rewarding both the publishers and the community by commenting and sharing good ideas and thoughts