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RE: This is how Steemit looks today. Steemit will change it's look and feel soon!
Your last 2 ideas could be merged. The blockchain shouldn't carry photo and video links in my opinion. But what could happen is that a photo sharing service could accept STEEM in order to host the images/video. A feature would be built in, that they agree to take 5% of your post's payout. This way if you go viral, their 5% goes viral too. Put that with all the steemit posts, and it would be a very lucrative business for those "steemit partners" that wanted to support the system.
Those services are probably looking for new monetization models. Personally I would love to use a service that depended on this type of solution rather than traditional advertising methods.