The Rise of the Nano-Influencer

Mathematically, a nano anything is 10 to the power of -9. Essentially, it’s one billionth of anything. In our world of over 7.5 billion people, that means the individual person is nano. They used to call us consumers, and in the media industry, we are referred to as eyeballs and ‘users’ but that would insinuate that we consume and don’t produce or create; which would be incorrect. In the world of social media, the nano are the most powerful people on the planet, and most don’t know their value. They have one billionth of the world’s population in their immediate orbit. The average person has 8 friends and family who they are likely to engage with and influence, whether it’s passively or actively
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