RE: We scattered $500 across the UCLA campus
We visited campus a few times prior to launching the scavenger hunt. Interest varied depending on how we pitched it, some cared for "connect with other UCLA students", more were interested in the "likes are worth real money" and about 1/4 ppl could care less about it. Overall we were convinced to give it a go.
Tracking conversion is a problem especially with the registration process taking up to 3 weeks. We did stick bitly signup links into the page, but it's more likely that ppl will click Steemit's signup button, so that's a flawed tracking system. We'll have to wait a month or two to see how much engagement we get on steemucla.com to find out.
I'm sure there's a better way, but I don't know the solution right now. Do you have any suggestions? :)
-Rob
Super cool, it sounds like you put quite a bit of thought into this! This may affect the popularity but possible you could have the reward be given through or after a registration link? I'm not sure how Steemit's tracking system works, but I think this may be possible through bitly. Keep up the good work!