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I hadn't really noticed it at first, but I'd agree. The caps make it look like a title, and it works better as an aside or personal note. The hotmail example went a step further with a P.S. I love you! Something more personable than "Join Steemit!" could even be brainstormed.

P.S. Be part of something great and join Steemit...
P.S. The world is changing...
P.S. Discover Steemit, the social network of the future...

I think I love you doesn't work anymore because everybody associates it with the I Love You virus.

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