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RE: How to create 'Facebook (except on a blockchain!)'
I think they are doing it, because they are still new ad trying to catch the attention of more users. Maybe it will change in the future once they have more users in their platform.
I don't think that it is that or, that they would change in the future. Why would they if they are able to make more profits by not changing?
Because many other users will be annoyed and they will realize what they are doing wrong. Might be a matter of time.