You have found a place to blog - Steemit, of couse! But what if you don't know how to produce content?
Learning How To Write For the Internet
Writing for the Web is different from traditional writing. The reason for this is Internet readers read differently. Internet consumers tend to skim over content. If a quick glance does not capture the concentration of your readers, you have lost them. Here are a few tips:
- write your content in the inverted pyramid style. In this style, you tell readers what you are blogging about first, before fleshing it out. More on this below.
- add some multimedia content. It doesn't have to be full-blown 3D animation. A few pictures will do.
- check your content for errors and suitability. This mostly involves copy editing.
The Inverted Pyramid Style
In this style, you turn the traditional writing structure upside down. Instead of laying the foundation with broad strokes and filling in the detail later, then reaching a conclusion, you give the conclusion first and then explain how you got there. It may seem counter-intuitive, but think about the way a news bulletin is structured in a newspaper:
- first a headline catches your attention. Writing a great headline is an art all by itself.
- the first few sentences give the crux of the matter. You start with the end, in other words you start off with the conclusion.
- gradually work backwards from the conclusion, filling the gaps with background information.
- you will notice many lists in this blog and many others. Bullets catch our attention. They are easier to skim over.
- the same goes for highlighted keywords. I highlight the keywords, because it is easier to skim over a list with highlighted keywords quickly.
This is just a brief guide on filling your blog with content using the Inverted Pyramid Style. It might seem unnatural, because when we are taught writing, we are taught to begin with an introduction and end with the conclusion. The advantage of this style is that the more you do it, the easier it gets. It also makes sense, if you consider the structure of other blogs you read.
Putting Multimedia Content On Your Blog
Add a few images or even some video. Don't overdo it. I still have to learn about DTube, but I'm happy with any YouTube competitor.
Checking Your Content
Besides the obvious spelling and grammar, there are a few questions you should ask yourself before hitting the Post button.
It's a good idea to split overly long posts into several interlinking posts. Stick to one topic per post, and if there are other related posts, link them together once they've been published.
I hope this was helpful! Please give me some feedback in the comments and feel free to discuss how you approach writing your own blog posts.