Why does it seem that I know this smell?

Just free your mind, relax and tell me do you smell the same thing? That smell that should be nice but somehow irritates the hell out of you. Can you tell what it is? I will help you remember it and we will leave it be.

Posting, writing articles, writing not necessarily what you really care about, upvoting and commenting everything everywhere as much as you can. Are you there yet? Do you remember this smell now? There are some more hints. First you came there to write or maybe at the very start it was just a need of quick and easy buck. If you were a real creator of your own content you did all your best just to get attention, not to earn something, well maybe some respect or honor, but you mainly just wanted everyone to hear what you have to say and others were just seeking money and commenting boring nonsense for cents.

Now you remember. Soap... Water... Air is filled with both of these and these are filled with air. Bubbles... Bubblews...
We know what happend, just like the name suggests you. It started to get bigger, but then in some time just hit the limit and burst. It left you with that smell that you have forgotten already.