Hoqu is a new ICO which attempts to solve many of the problems that exist today in the advertising industry. Today, an astounding $200 Billion per year is spent worldwide on advertising, yet much of this money is burned away by ridiculously high advertising fees charged by numerous middle parties which can approach 45%. Hoqu aims to change this by removing all costly middle parties from advertising and bridging the gap between merchants and affiliates. Their commission fee is only 0.5%, and the fee alone would generate mass adoption in the advertising industry.

However, Hoqu offers more enormous benefits over the traditional advertising system. Today, new advertisers face huge barriers to entry, but with Hoqu advertisers can simply create an account on the blockchain in minutes and start advertising with hoqu tokens. This means that all companies are free to advertise without having to spend years just to reach the privilege of using the highest, most respecting platform.

A last important advantage which Hoqu has going for it is the unstableness of centralized providers and their websites. In the advertising world today, if one node goes down then the entire website, system, and advertisements will collapse at once until the central provider can fix the error. But in a decentralized network, thousands of nodes keep the blockchain system running at all times. Advertisers do not have to worry about crashes, technical errors, and glitches anymore on the blockchain which hoqu empowers.

Hoqu is identical to Ethereum, Ripple, and other successful cryptocurrencies in that it is creating its own blockchain based market to solve the inherent problems of the normal centralized market. It takes a market that keeps 45% of earnings away from advertisers and only takes a small 0.5%.

Hoqu has already set up a beta version of their dashboard for marketers and affiliates:

They also have a fantastic team of experienced advertisers and blockchain experts.

I believe that the future is very bright for Hoqu. Ethereum is only beginning to disrupt the smart contracts market. Ripple is only beginning to disrupt the banking market. And Hoqu, in the VERY early stages at its ICO price today, hasn't even started to disrupt the advertising market. Hoqu offers a chance to get in on an important, emerging industry at a fantastic low price and valuation. I'm not going to miss that opportunity.

If you would like to learn more about Hoqu and sign up for their ICO, click here.

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