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RE: STEEMIT: At approximately $17mil STEEM is potentially a sitting target.

in #steemit • 8 years ago

I see things such as Medium and other recent additions to this field as the immediate competition for steemit. Though I've been hearing they wish to keep STEEM for the blockchain, but have been talking about rebranding the STEEMIT website to something else. I've heard this second hand so I don't know how accurate it is.

This is not abandoning Steemit, but simply seperating it more from the blockchain mentally, kind of like busy.org has.

The idea is there is the blockchain and a number of things can be built on top of it. I believe the goal likely here is to break the mental link that immediately associates references to STEEM as being STEEMIT when in fact STEEMIT is just a drop in the pond for what could be done with the STEEM Blockchain.

It bothers me that steemit/busy actually work yet Medium and others seem to be doing very well mostly due to big names and good marketing.

8 years ago in #steemit by
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     8 years ago 

    From 2017 roadmap

    Rebranding of steemit.com

    Presently, the logo and brand identity used by steemit.com is identical to that used to
    indicate the Steem Blockchain and platform. This poses a significant risk of confusion to new
    and casual users: Is a site that displays the generic blue Steem Blockchain logo safe to trust
    with one’s cryptographic keys that provide the ability to transfer their STEEM away? (The
    answer is “usually not”.) New users and even existing community members have frequently
    been observed conflating the Steem Blockchain with Steemit, Inc. and the steemit.com
    website.

    A new logo, logotype, and clearly distinguishing color scheme will be developed for steemit.com to differentiate it from the Steem Blockchain (which will continue to use the existing, widely known logo).

    Hopefully we will pick up our marketing game and develop small collaborative communities aimed at marketing and campaigning for the blockchain. With solid marketing in place we will slice through our competition ^_^

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