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RE: The Fundamental Currency of Steemit Is Not Steem
Yeap, I completely forgot about that, but you're right, personal data may also be sold in various forms in traditional social media platforms. But keep in mind that, on a blockchain based platform, your data is not sold, but it's completely public (unless the frontend of the platform doesn't perform some encryption, which, AFAIK, doesn't happen in Steemit).
Won't be posting my question after FYI, tucked away on the second last page of the Steem White Paper is the answer, though the interaction with Steemit, Inc. complexifys it a bit!
It is a bit different on Steemit, I'm currently researching it actually, it's not completely clear to me (like most things here!) but it looks like the content blockchain may actually be owned by Steemit, Inc. Not to mention the provisions in the Privacy Policy allowing basically the same kind of allowance to monitize posted content via ad networks.
I could be way off the on blockchain ownership and I'm actually just about to post a public question about it to help me research for my next article. But in practical terms, there's nothing to stop anyone reselling the blockchain data in repackaged form. It's a kind of new area I guess!