Well, when you make a blog, where do you go? wordpress.com? That's for sure more complicated than Steemit, yet has millions of users. And yes, there are abandoned wordpress blogs as well. Normal.
And if it would be too simple with too less features, wouldn't that be boring and turning off users? It's the versatile complexity that's exciting all kinds of users. From the food-picture-poster to the ultra-nerd. Everyone can find merit here.