I find myself being very content when I create content. It's also possible that I spent most of my content creating days learning at a time when Google pretty much slammed anyone who didn't create real content.

I remember those days when searching for "Content" gave you 10 pages of links to to search results about sites the searched for content... but never actually has any of the content, themselves. Which has made me pretty particular about content. I like the real thing, and accept no substitutes....