I don't for a moment claim to "have it right," just following a path that has worked somewhat well for me in the past, in the course of some 20 years of creating content and developing a "following" for it. The fact that most content sites I've been part of have ended up going in a different direction (typically towards their own demise) is-- I suppose-- just a reflection that most of the world thinks it wants to take "shortcuts," even while such shortcuts (quick, spun, low grade content) offers zero long term sustainability. Unless you're a Farcebook or tweetter which offer content creators pretty much ZERO in return.