Spot on, Luke.

As the popularity and visibility of the platform grows, we also need to put a little more effort into the "public face" of Steemit. We can't honestly expect the world to take us seriously enough that Steemit becomes a "household name" if we come across as a Made in Bob's Garage Production.

Yes, I think we need our own "Fail Mascot" here. We have tons of talented graphic designers here... maybe even turn it into a community contest/challenge.

Not super impressed with the twitter response... a little too "home made" and not very professional.