I'm not so sure it's begging, per se. While it is disappointing that they haven't been able to stabilize financially, they are taking a reasonably smart route. Steemit has viewers, global reach, and a respectable MAU count. It's a good place for advertisers looking for new space to work in.

Lord knows we'll probably wind up doing the same for Vimm pretty soon, too. Though I agree with the brave sentiment. The only downside is cashing out BAT is not the easiest right now

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