It's interesting to see that a large amount of incoming traffic is from organic search. It just goes to show that Steemit's audience really extends beyond those who are already on the blockchain. As you said, a lot of that is thanks to all the off-chain campaigns spearheaded by fellow Steemians on Twitter, Youtube, and other social media sites.

Great reporting! I'll be looking forward to your Splinterlands (a.k.a. Steem Monsters) analysis. Although, I should point out that Drugwars is no longer a Steem Dapp, at least that's what it says in their StateoftheDapps profile page.