MobileBridge Momentum - using a combination of sophisticated data, mobile messaging, indoor, outdoor geo-location capabilities, personalization, and loyalty

cahayalangit (25)in #steemit • 6 years ago (edited)

https://momentumtoken.io/
introduction
In Traditional Marketing Nowadays there is a problem. Consumers are mobile-centric or just mobile, tired of endless email campaigns
(spam!), does not see value in customer loyalty and operates in a world where there is no longer a boundary between the two
the physical and digital world. Companies find it increasingly difficult to reach these customers effectively, but they are
tools to do so are very inefficient and incompatible with the purpose. According to research adoption of our latest technology
commissioned with Forrester, even large digital transformation projects fail to provide a better way to get involved
modern customers efficiently.

Watch the Webinar with Forrester here:

https://mobilebridge.com/forrester-webinar-recording/

Consumers today are all about comfort, endless information and social influences. Phone and its services
it provides an integral part of their lives. When looking for information, something to buy or where to go, call them
the goals and opinions of their community and especially their influence influence their minds
and decisions.

This is a big challenge, but also a tremendous opportunity for companies -
What's the right location for you?
the right moment, the appropriate way in their life?

And what if your loyal customers will happily engage you for engagement, with people they know
and understand?

This is where MobileBridge comes - using a combination of sophisticated data, mobile messaging, indoor and outdoor
geo-location, personalization, and loyalty capabilities, we can target the right customers and drive higher conversions
good results.

Our vision

Introducing 1: 1 decentralized blockchain marketing
Even in its own right, the MobileBridge platform today is a solution that gets traction in the marketplace and ours
seeing strong growth in 2018. Even without the introduction of the MobileBridge Momentum, we hope to breed
our income is at least 4-5 times compared to last year.

As the market continues to grow, we will continue to strategically develop our platform. We have seen at this time
version of our platform, which encourages consumers to take certain actions, using gamification or rewarding customers
with discounts or loyalty points has become a very successful and disturbing concept.

Over the years, we continue to try to capture the concept of 'value' that we bring to our clients:

• How much does a person's conversion value from visitors to our store or website become buyers?

• What additional can we get when consumers come to our store, instead of letting them shop online? How
is the visit worthy of us?

• How much we can save for a company if we help them sell to existing customers, compared to buying new ones
one?

• What is the added value of new potential customers for the target audience of the company?

• What values do we get from positive reviews?
Aa video review?

If marketers can truly understand 'value' for customer attention, business, brand advocacy, and data insight,
they can proactively determine what investment they can make. For example, if you know what
the amount of money you can make for each customer who comes to the store, you'll also know how much you can spend
on marketing to get that special customer to the store.

Competitive reviews between MobileBridge Momentum and other crypto based loyalty providers.

without too large a budget but offers flexibility and a full response to change. Companies can customize it
business depends on needs rather than forecasts, reduces excessive allocation risk or reduces capacity

Cryptocurrency

MobileBridge Momentum Token is a Crypto token that meets ERC-20.

Similar to other Crypto tokens on Ethereum Blockchain, it includes and
in accordance with all functions of the token ERC-20 just like how
Token transferred between people and how users can access data
token.

Momentum Token makes it easy for consumers to convert prizes
they have received other crypto currencies like Bitcoin and
Ethereum.

The MobileBridge Momentum Platform evolution

In order to introduce the advantage of the blockchain capabilities into our platform as early as possible, we are planning to
phase the rollout of various key features.

Step 0 - Provide transparency on user data

The first intended step in the technical evolution of our platform is to connect our platform to the blockchain and enable it
to handle the encryption, storage and access rights to user data. This first phase delivers the advantage of transparency
and enables the end consumer to have control over their profile. This is the foundation required to build the consumers
trust that their offchain stored data is safe and securely stored and only they can access and control its permissions.

Over time this functionality will be built out of granular permissions levels and the ability to self-manage granting or
revoking permissions, revoke encryption keys, erase data or set a time limit for access. Any changes in these settings will be
written to the blockchain. Permissions levels that are intended to be offered per brand, per period, or per type of
data, e.g. location data, ecommerce data, purchasing data, etc.

MobileBridge is aware that there are other companies working on similar, blockchain based technology for user profile
handling. As this is an infrastructure component for our overall solution, we are currently exploring the opportunity to
partner with other companies to jointly deliver this capability, should their tooling match our requirements.

Step 1 - Transforming the marketing paradigm

The intended step of our roll out will be to connect the blockchain technology to manage the storage and distribution
of rewards. Our infrastructure enables each company to have its own 'instance' on the

MobileBridge Momentum Platform.
It will also enable each MobileBridge customer to spin up and launch their own version of the Momentum Token (e.g.
"Best Burger Token" etc.)

Following on from a base implementation, more and more flexibility will be set up
their own rules for distributing their tokens.

Options intended to be offered in this context are:

• Limited or unlimited company token supply

• rules, rights and privileges (such as earnings, voting, trading, sharing, expiration etc.)

• public or private trading

• static or floating token value (pegged to the Momentum Token or to a fiat currency)

• redemption for standard loyalty points

• ability to exchange the company token into Momentum Tokens

• public or private wallets

Most significantly, it is the intention to enable the coins created to also be traded publicly, which means that end-users can
transfer their earned token rewards into Momentum Tokens if they wish and onwards into any other crypto token.

Step 2 - Allow for industry collaboration

The second step in our evolution will be to enable industry collaboration. The platform will be enhanced to allow multiple
companies to join a single 'reward token alliance'. This Alliance Token is controlled and shared by the brands which are
part of the alliance and enables the same reward coin to be earned and spent across multiple brands, providing users with
additional options to convert the Alliance Token into Momentum
Tokens. For brands this potentially open up a target audience that they can target with their own messaging.

Current examples of similar programs include Miles & More, Airmiles and Avios, where
rewards can be earned across various air-lines, hotels and retailers.

Step 3 - Enhancing existing loyalty systems

In order to accommodate and transform the many companies that already have an existing loyalty platform, but want to
transform their marketing based on the MobileBridge Momentum Platform, we will build a standardized option to extend
and augment existing loyalty systems.

The MobileBridge Momentum platform will allow two ways of connecting to existing programs; "Mirroring" the existing
system or "extending" it. "Mirroring" will mean that the amount of points of every user in the existing loyalty system will be
reflected in blockchain based tokens and each action that happens on the blockchain will be executed on the existing, non-
blockchain system as well.

"Extending" the existing loyalty program with a new type of blockchain based token will mean that the existing program
will continue to provide the existing functionality of that system, but it can be enriched with the blockchain based system
to offer their users functionality and rewards that are not yet covered in the current program. Both the new and old
system will run in-step, but it does not mean that all transactions will be executed on both systems.

Step 4 - Future use

As the MobileBridge Momentum The evolves platform, we foresee it developing into a real infrastructure play. Where we
currently rely on the existing MobileBridge platform to deliver the consumer engagement, it can be envisaged that we will
integrate our rewards and loyalty capabilities into other 3rd party marketing solutions and content delivery providers.

Developing the solution this way will generate more blocked demand for our blockchain based
infrastructure.

We can also anticipate a much more varied usage of our infrastructure. All assets that represent value in the marketing
system could potentially be stored in the secure and decentralized environment the platform offers. Companies that are
not yet ready to use token-based incentives and rewards, but do want to incentivise their customers with rewards,
discounts and offers, will be able to do so. In this case the MobileBridge platform will be used to store the assets
representing the discounts or rewards that are on offer, for example in the form of vouchers.

The Momentum Token Sales Event

€ 2,500,000
Soft Cap

€ 25,000,000
Target

€ 42 million
Hard Cap

THE BASICS

Total Token supply 1,000,000,000

Tokens for sale 500,000,000

Token price € 0.10 (~ 0.12 USD / CHF)

TOKEN
DISTRIBUTION

50% Tokens sold

33% MobileBridge strategic capital reserve

5% Long-term team retention