I need to tell you a bit more about the context: I discovered this by chance from a trending video from @boxmining. The copy-paste post was sent less than one hour after.

If you like the content you will resteem it.
For some impacted steemians, this user is making more money than they do based on their work.
More important, this user reduces the visibility of those content creators here on Steemit because more upvotes attract more people and it will bring them to the trending/hot.
Additionally with the demonetization issues on Youtube, I think a lot of those steemians are making a major part of their income here, and they will probably use the same word.