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RE: The Greatest Trick Steemit Ever Pulled Was Convincing The World It Didn't Exist

in #steemit8 years ago

It's great that many are hungry for moar growth and chomping at the bit to get going. Given what is being implemented as a result of the roadmap, patience is appropriate. Resource is precious, you don't want to pull the trigger half-cocked. We are in beta for a reason. I imagine those working day in and day out to get Steemit / Steem ready could do with a little support and faith given there is plenty of evidence that they are working hard.

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sigh One day you will all realise that I'm right. You can't make a success of anything without marketing it, regardless of how "ready" you think that thing is. If it's ready enough for a public website, it's ready enough to be marketed.

there is plenty of evidence that they are working hard.

That wasn't the point; anyone can work hard, working smart is the issue here.

Cg

Marketing requires the use of finite resource, if you are going to market a product, it should be when you are likely to get the maximum effect/return on that expenditure. In order to do that, you want the product to be so good it effectively sells itself....clearly Steemit is not quite there. The product needs to be in a state where there is the maximum chance of retention once people are made aware. I doubt anyone would disagree that marketing is important but how and when it is implemented is very important. So you are already right about marketing ;) I just wouldn't expect the Steemit.inc led, community galvanised push to occur until they have had a chance to implement critical changes outlined in the roadmap first. There really is no need to rush. Steemit and Steem are doing incredibly well and the competition is light years away. We can afford to get things right before triggering a massive marketing campaign. There are many things we can do in the interim to prepare the community to support that future effort though.

We can afford to get things right before triggering a massive marketing campaign. There are many things we can do in the interim to prepare the community to support that future effort though.

Very similar to what Nokia said about the smartphone market....... just before they went bust.

Cg

We can afford to get things right before triggering a massive marketing campaign. There are many things we can do in the interim to prepare the community to support that future effort though.

The head of Nokia said something similar about smartphones just before they went bust.

Cg

I imagine Steve jobs said something similar at Apple before the iPod launched them into the stratosphere.

Nope, Jobs simply launched the ipod and marketed the shit out of it; warts and all. Funnily enough Apple still do that today, long after the great man has departed. Think about it; if you're an Apple user, you know what I'm talking about.

I'm fairly sure 2 out of their last 3 phones got massive recalls; remember the laptop that gave you 3rd degree burns if you used it on your lap? Or what about the phone that didn't make calls if you held the metal bit around the edge?

However they still had queues round the block, from sheep wanting the latest of their unfinished, untested products. Why?

Because marketing.

Simples.

Cg

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