Great idea and I think this way of spreading the word about Steemit might work. People tend to hang on to recipes (unlike flyers or even business cards), so they'll have the info handy even if they don't join immediately.

Perhaps you could run a series of contests to choose, say the top five recipes, then use the proceeds from the contest posts towards printing costs. The prize for the winners is being included on the list. Bragging rights, if you will.

Good thinking!!