What sets you apart from others ?
Lots of things, I'm sure.
Finding this unique element (or two or three unique elements) will help you set
up and target personal brand or business strategy on social media.
Jayson Demers, writing at Inc, has a great way of summing up the value of finding your
Before you can establish or develop your expertise, you have to decide
what you want to be known for.
Specificity is a trade of volume for significance.
There are many different ways to approach the process of determining your
expertise. A couple that make a lot of sense for us here at This is man's world include checking
with yourself by asking questions and performing a bit of personal research on
your favorite topics.
Among the questions you might consider:
● What is the “one thing” that everyone says you rock at?
● What are your passions and interests?
● What do you read about most often online?
● Will you still be interested in this particular area six months or a year from now?
Let us know what sets you apart from others in the comments below.