Hey Max, I like this article, it gets down to brass tax.
As an artist I have long played by utopian rules, but realised I was playing monopoly with the rules of scrabble...

It's good to know these triggers, and to morally use them for win win situations. I'm also curious to your knowledge on the dark side of marketing. As I believe it is only with an understanding of both that we can go full circle

by @artzanolino