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RE: On Writing Well
And attending such events, even just to go- I mean if you cannot afford a table yet, and wearing a tshirt advertising your book and armed with fliers you can pass out to everyone you talk to who shows interest in the genre and your book in particular is an idea :)
Ooh, I like the T-shirt idea. Flyers with the QR code so people can use their phones to go a purchase a copy instantly if they want.
The first book is always an investment. Once you have people interested in Book 1, then they'll most likely want to read the rest of the series.