Voting for what you actually like is what everyone is supposed to do. The problem with the 'voting for everything' was that some users were just upvoting everything whether they liked it or not, just to get in on the curation reward.

The ten votes thing is about voting at full power, and probably isn't aimed at newbies, since newbie votes aren't worth much anyway, and you need 500SP (I think) to get the slider bar to adjust voting percentage. At 25% you can vote 40x at full power like you used to be able to.