I agree that it could have been done well. And I agree that it clearly wasn't.
This is not a Steemit project. It's whales acting together to see what happens. I suspect, because I know a couple who are involved, that the motives were good. Unfortunately, many of the actions are turning out to be despotic. These are self-assigned rulers of Steem right now, dictating whose vote will count and whose won't.
To promote the community, there should have been community discussion first, rather than this approach, which comes across as cronyistic. Then specific guidelines could have been laid out so that everyone could be on board and participate in the experiment.
In this case, it sorta looks like whales leave chemtrails. You will be part of our experiment and there's nothing you can do about it. Oh, and we'll change and/or adjust the rules if we want... yep, nothing you can do about that either.