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RE: Dealing with variance in commerce and Steemit: "The merchant approach"
We can say that the similarity here is relevant to the demand/success equation:
In principle, if a store sells something in high demand, then they are more successful. It's the same with Steemit bloggers who provide content of higher demand.
Not all stores sell the same stuff, and not all stores generate the same revenue. Likewise not all bloggers write the same stuff and naturally their revenue differs.
Being a known store (established blogger), with high reputation and a lot of clients ("followers") can also increase sales (blogging rewards) relative to an unknown shop (blogger) with near zero clients (followers) or reputation.
It would be interesting to read some good analysis of what's underlying demand on Steemit. I've seen some crappy writing wrapped in a pretty wrapping that consistently gets high $$$ and many examples of the opposite. Maybe you should undertake this labor - you have the mind fo it.
I'll give it a thought and maybe I'll write something in the future :D