Are all the Contests and Giveaways Good for the Platform?

I'm starting to feel like I'm trying to run away from a used car lot where 200 salesman are chasing me down. Lately it seems like all the whales are running contests and giveaways in order to stir up excitement, gain new followers and gain up-votes. I'm not too sure how I feel about this. It's great to see people get excited and enjoy these events, but at the same time these events are kind of turning steemit into some bullshit sleezy marketing company. In my opinion the only way for this platform to be truly successful is for people to create original and valuable content, and by running giveaways and contests, we are moving away from that. As I've said in some previous posts it is important for new members to feel like they are getting somewhere, and with the vast amount of posts receiving next to no views or money we need to work towards fixing that. I've already invested many hours into this community, and I want to make sure it is as successful as possible. Resteem and upvote if you agree.