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RE: Critical look at the state of Steemit marketing
The website itself has a looooong way to go before it can get millions of users. There are a tonne of basic features missing (such as community pages like subreddits).
This relates to what I mean about completely rethinking the marketing strategy. When it comes to marketing, usually people think it's mostly just advertising, but in reality it's everything that the business does. All interactions between the firm (or in this case, the blockchain and it's UIs) and the users will create and maintain the brand. And the brand is a big part for marketing.