Not getting the size right is causing massive amounts of expenses and it is affecting both the cost of running a business and the environmental impact of these business. Solving this problem helps many groups:

• Convenience for customers
• Better profit margins for sellers (they could pas some of the savings to customers)
• Easy integration features for developers
• Less pollution caused due to reduction of shipping activities
• You can get the right fitting cloth faster and with more certainty
• You only need to scan once

Great to see AI and mobile phone scanning being used for more useful things than just fun stuff.