100% recycled is a tough standard to keep. They try to keep things as transparent as possible. They have won awards. One thing I do think of as misplaced is the commitment to making everything in USA. Trade exist so that the countries can specialize. Some countries have lower cost of living and therefore capable of getting things done a a cheaper price. Green Toys could pass htose savings to the customers.

On the other hand 100% made in USA could work as a nice marketing trick to get some nationalists interested.