Selling the Invisible - A Field Guide to Modern Marketing
Selling the Invisible
A Field Guide to Modern Marketing
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them
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https://play.google.com/store/books/details/Harry_Beckwith_Selling_the_Invisible?id=tRE5AQAAQBAJ
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Short book packed with ideas on how to sell services. Many of them generic, however there were a few I found very valuable. One that stood out for me was: You are selling a relationship not your
Short book packed with ideas on how to sell services. Many of them generic, however there were a few I found very valuable. One that stood out for me was: You are selling a relationship not your
Marketing is an extremely difficult skill, so it's always useful to get tips from professionals on the latest marketing techniques and what works and what doesn't.
Keep your clients to yourself as you sell all that you want to sell.
Lets trying to apply the new technique of marketing in the root level so that we can have better sells with the technique.
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