Pros :

• It really improves your effectiveness during your product campaigns which really be an advantage for you in promoting and developing your makerting strategies.
• It does provide more return of investment which help you always check those missing opportunities much faster and always verify your product and campaign so you will be always on top.
• It does also help strengthen relationship between you and your retailers which also gives some detailed reports based on the facts.
• On the spot you can easily get some statistics and analytics which can really help for some analysing new strategies.
• Available on both App Store and Google Play

Cons :

• You request only for demo but you need to pay to be able to continue their services.