Wow! So, simple, so brilliant.

Great to see a real-world, useful AR app which can help millions of people. I don't struggle too much with Ikea furniture, but I have done - and this app would've been great.

But for those who do struggle, the additional help of AR could really help walk them through the building process step-by-step. It's like having an expert on hand to show you how to build the furniture.

What's next? An Ikea robot, which comes with the package, builds it, then orders the "recovery truck" to come pick it up? Haha!

Well done Ikea for taking such a bold step into AR, and in doing so, helping your customers and (I'm sure) attracting new customers to try out the app & build something themselves.

Great hunting!