It looks good, and I do like a mechanical keyboard. Looks like they'll hit their funding goal too, which is good.

But I think they've missed a trick here (unless I'm missing where they outline this!?). Instead of all the flashy LED lights, why not allow you to program the different coloured LEDs per program/app?

That would turn an annoying "cool for 10 minutes" feature into something truly great for anyone using [for example] Photoshop, video editing software - or any other app or program with a lot of short-cut keys to remember. This would open up the product to a whole new market - and I for one would be VERY tempted.