Pros :

• it comes complete with high-quality products designed to work together to protect you in hundreds of emergency situations
  -it has over 35 quality tools and the instruction you need, all wrapped in a waterproof backpack, designed to help you survive
  -each product is categorized by need with clear and simple instructions to help even the most novice person get through a tough situation.

Cons:

None that I can think of.
Price is worth it for an emergency kit to protect one self and families.