As in people voting for what they value.

Unless the incentives can be structured to facilitate this, I'm skeptical that it will arise naturally in any pure-seeming way.

But when I said market, I meant it in a less than literal sense. What I meant was a "free market" for the content without "regulation" from the guild "governments".

Yeah, I figured that's what you meant. But I'll ask you the question I ask all voluntaryists: if you remove the guild government, which was created via voluntary association, why wouldn't we expect something else similar to arise to take its place? Or do you envision an ongoing battle between the organizationists and the individualists, where self-organizing structures are periodically removed as they accumulate too much power?