We need a blogger for writing blogs for our website - here is the target demographic buyer persona for whom we need the blog - email us at firstname.lastname@example.org : -
1. Our customers and what specific problem are we solving for them?
- What are they trying to achieve: Female Entrepreneurs, Mothers and Grandmas preparing gifts for selling or their kids from newborns to early teens.
- Age: 35 ~ 65+
- Gender: Female
- Address: English Speaking residents of US.
- Occupation: Entrepreneurs selling gifts or home makers.
- Married (Y/N): Yes
- Children (Y/N): Yes
- Specific problem you can help with: knows basic computer skills but lacks digitizing software and skills but definitely owns an embroidery machine.
- 5 Places they spend their time online/offline to resolve this problem:
- 1 Facebook groups
- 2 Google searching free designs
- 3 YouTube searching tutorials on learning digitizing
- 4 Etsy
- 5 Blogs
2. How will our product/service succeed in the marketplace where others may have failed?
- Product/Service Description: Embroidery Stock Designs, Appliques, Fonts, Monograms and Flat Rate Embroidery Digitizing.
- What are you not going to do: Sew patches and ship.
- What will be unique: Our rates will be highly discounted than competitors and with plenty of variety.
- Proof can deliver on the promise: been in business since 1999 and running successful business supplying stock designs and digitizing.
- Pricing Strategy: Low price - High Volume.